Reports

Welcome to THG LABS 2025 Haircare Trend Report. Science, wellness, and innovation are converging and haircare is going to new lengths to deliver for the consumer. It’s a move that prioritises performance, wellbeing, ingredient efficacy, and inclusion, ensuring solutions are hyper-personalised, results-driven, and deeply rooted in long-term scalp and hair health. Curated by our Product Innovation Team, this report explores data insights, the latest consumer behaviours, market dynamics, ingredient technologies and future trends making waves in haircare.

Welcome to THG LABS 2024 Suncare Trend Report. It’s a new dawn for sun protection, where science meets sophistication.  Driving major innovation, every application is a step towards shielding the future of healthier skin. Curated by our Product Innovation Team and containing exclusive data insights, this report explores the latest consumer behaviours, market dynamics, ingredient technologies and future trends shaping SPFs in skincare. 

Welcome to THG LABS 2024 Sunless Tanning Trend Report. With consumers more conscious of the risks around traditional sun exposure, the demand for sunless tanning products has surged, prompting a wave of creativity and innovation in the category. Curated by our Product Innovation team, this report explores the latest consumer behaviours, market dynamics, formulations and future trends shaping the sunless tanning category.