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Bridging the Haircare Innovation Gap
Haircare is growing faster, premiumising and becoming more performance-led, but innovation in this category plays by different rules to skincare. In this expert-led article, THG LABS Account Head of R&D, Dr Catherine Leray explores the perception that historically haircare innovation has lagged, where real growth is now emerging, and what it truly takes to engineer credible, high-performing haircare solutions at scale.
February 11, 2026