When you’re developing products that carry your brand’s name, every detail matters,  from the integrity of the formulation to the pace and care behind the process. The right beauty manufacturing partner brings clarity, capability and consistency to the table so you can build and grow with confidence and lasting momentum.

At THG LABS, we work closely with personal care brands of all sizes and stages. Through those relationships, we’ve built a deep understanding of what matters most to product teams and how a cosmetics manufacturing partner supports more than production alone. Here are some of the needs and expectations we hear most often, and how we’ve honed our offering around them.

Scalable support through every stage of growth

As brands evolve, so do their priorities. Batch sizes shift, timelines tighten, complexity increases, ambitions grow, and what worked a year ago may not work today. As beauty manufacturers, we need to be responsive.

How we support: Our manufacturing operations are designed with flexibility in mind. We maintain consistent lead times, repeatable quality, and the capacity to expand alongside you, wherever you’re headed. Known for production repeatability, we ensure consistency from batch to batch, crucial for scale-up and ongoing retail relationships.

Beauty product innovation rooted in expertise

Formulation libraries can only take a brand so far. What moves the needle is relevant, timely innovation that speaks to both science and consumer behaviour, delivered by teams with the right technical depth and experience.

What we offer: Our in-house R&D teams are category specialists across Skincare, Suncare, Haircare and Fragrance. The concepts we create are shaped by insight and we work collaboratively to build standout products from the ground up. Our large lab capacity allows for rapid iteration, hands-on testing, and close alignment with regulatory and claims from the beginning

Joined-up thinking from day one

It’s easier to maintain quality and pace when every part of the process is aligned, and everyone involved understands the goal.

Our structure: Rather than operating in silos, each project is owned and led by a dedicated team that brings together formulation, packaging, artwork, regulatory, and operational functions so workflows can run in tandem which reduces delays and avoids compliance pitfalls. With shared accountability and transparent planning, the process stays clear, connected and on track so your product gets to shelf faster.

Practical support through complex moments

Every project brings a few unexpected turns, it’s part of developing something new. How those moments are handled can define the whole experience.

How we work: We keep lines of communication open, troubleshoot early, and come to the table with practical options to navigate challenges before they become blockers. Our clients often tell us it’s this level of responsiveness that gives them real confidence in the process.

A proactive approach to sustainability

Beauty brands are embracing more ambitious sustainability goals and need partners who can help translate those into meaningful, achievable actions across formulation, packaging and production.

Where we contribute: We regularly work with biotech ingredients, upcycled materials and cold-process formats. Our teams actively assess packaging compatibility and environmental impact, helping brands balance performance with purpose.

Trust earned through care and consistency

Smooth launches and standout products are built on mutual trust, shared values, and attention to detail.

What clients value: We’re known for being dependable, informed, and considered in how we work. That’s why many of the brands we work with describe us as a “safe pair of hands”, a steady, knowledgeable partner they can count on… especially when things move fast.

If you’re exploring what’s next for your brand, we’d love to hear more about your plans. Our teams are ready to help you move forward with precision, pace, and purpose.

Let’s start a conversation.

ABOUT THE AUTHOR

Emma Payne
Sales Director, THG LABS (Acheson)

Emma Payne, with over 25 years of expertise in the beauty industry, has a distinguished track record. As Sales Director at THG LABS, she propels sales and advances brand development for the global beauty brands we serve through strategic product development and our culture of collaboration, quality and innovation.

Starting her career at Boots as a Product Manager, Emma joined THG LABS (Acheson) in 1998. Since then, she has skilfully overseen cross-functional teams in both product and sales, nurturing partnerships with brands, retailers and suppliers across diverse personal care categories. 

With her incredible knowledge of the industry and the intricacies of beauty manufacturing, Emma’s leadership is defined by a commitment to teamwork and the execution of impactful strategies that consistently yield results. Her warm, professional approach ensures our client relationships flourish with sustained success and growth for the world-leading beauty brands we partner.