Checklist for Beauty Brands: Your Guide to Choosing the Perfect Product Development and Manufacturing Partner

Whether you're just starting out or want to find the best cosmetics manufacturer to scale your brand, there are key aspects of their proposition to consider like service culture, infrastructure, expertise and capabilities. To help you out, we've put together a checklist to help you choose a beauty manufacturing partner who can support your vision, growth and success. We hope you find it useful.

June 24, 2024

5 mins read

Emma Payne , Sales Director, THG Labs

Over the course of the past 30 years, we have established long and loyal relationships with our customers. We’ve seen first-hand how crucial selecting the right product development and cosmetics manufacturing partner is for determining the success of a beauty brand.

To guide you in this all-important choice, we have compiled a comprehensive checklist of key considerations to help you make an informed decision. Yes, it’s a long list but it’s also a vital one. We hope you find it helpful.

1. Expertise and Experience:

  • Look for a partner with extensive experience in the beauty industry.
  • Verify their knowledge in formulation, packaging, production, and regulatory compliance.
  • Check their track record for successfully launching products similar to yours

2. Reputation and References:

  • Research the partner’s reputation within the industry.
  • Ask for references and case studies from other beauty brands they have worked with.
  • Look for testimonials or reviews that highlight their strengths and reliability.

3. Transparent Communication and Collaboration:

  • Select a partner who values clear, open, and honest communication.
  • Ensure their ethics and values align with yours, and they are willing to collaborate closely with your team.
  • Assess their responsiveness and ability to address concerns or feedback promptly.

4. Innovation and R&D Capabilities:

  • Choose a partner who excels in innovation and invests in research and development.
  • Ensure they have experienced cosmetic scientists, state-of-the-art lab facilities, and cutting-edge technologies.
  • Confirm they can provide custom formulation services tailored to your brand’s unique needs.

5. Innovation Hubs and Pilot Plants:

  • Choose a partner with innovation hubs or pilot plants for small-scale production trials.
  • Verify the availability of pilot testing capabilities to validate new formulations before full-scale production.
  • Ensure access to experimental equipment to support product innovation and customisation.

6. State-of-the-Art Manufacturing Facilities:

  • Ensure the partner has a modern and well-maintained manufacturing site.
  • Verify that facilities support the highest standards of cleanliness and hygiene.
  • Check for dedicated areas for different stages of production, such as formulation, filling, and packaging.

7. Advanced Manufacturing Equipment:

  • Look for partners equipped with the latest manufacturing technologies and machinery.
  • Ensure they have the capacity for both small-batch and large-scale production runs.
  • Confirm the availability of specialised equipment for unique product types (e.g., creams, serums, balms, powders).

8. Research and Development Labs:

  • Choose a partner with fully equipped R&D labs for product development and testing.
  • Verify the labs have advanced analytical tools and instruments for ingredient analysis and formulation.
  • Ask about their capabilities in microbiological testing, stability testing, and efficacy testing.

9. Quality Assurance and Regulatory Compliance:

  • Ensure the partner follows strict quality control processes and standards.
  • Verify their compliance with relevant industry regulations and certifications (e.g., GMP, ISO).
  • Assess the rigour of their procedures for safety testing and product validation.
  • Ensure the facilities comply with industry standards and regulations, such as GMP, ISO, and FDA.
  • Verify their certification status and commitment to maintaining these standards.
  • Confirm regular audits and inspections are conducted to ensure ongoing compliance.

10. Quality Control and Testing Facilities:

  • Ensure the partner has dedicated quality control laboratories to maintain high product standards.
  • Check for comprehensive testing protocols, including physical, chemical, and microbial analysis.
  • Verify access to equipment for rigorous quality assessments, such as infrared spectroscopy (FTIR).

11. Scalability and Flexibility:

  • Select a partner who can accommodate your brand’s growth and scaling needs.
  • Ensure they offer flexible manufacturing solutions, from small batch production to large-scale manufacturing.
  • Confirm they can adapt quickly to changes in demand or market trends.

12. Comprehensive Services:

  • Choose a partner who offers a full range of services, from concept development to finished product.
  • Ensure they provide support in areas such as packaging design and regulatory compliance.
  • Ask if they offer additional services like marketing support and trend analysis.

13. Packaging and Filling Lines:

  • Investigate whether the partner has automated and semi-automated packaging and filling lines.
  • Confirm the flexibility of their equipment to handle various packaging formats (e.g., bottles, jars, tubes, pouches).
  • Ensure high-speed filling capabilities for efficiency and scalability.

14. Environmental Controls:

  • Look for facilities with robust environmental control systems to maintain optimal production conditions.
  • Ensure climate-controlled areas for temperature-sensitive products.
  • Verify the presence of clean rooms or controlled environments for specific product requirements.

15. Sustainability and Ethical Practices:

  • Look for a partner committed to operating sustainably and supporting your sustainability goals.
  • Verify their use of ethically sourced ingredients and eco-friendly packaging options.
  • Ensure they adhere to fair labour practices and understand their corporate social responsibility initiatives.
  • Explore the partner’s facilities for minimizing environmental impact.
  • Understand their waste management practices, including recycling and safe disposal of hazardous materials.
  • Check for energy-efficient machinery and processes to reduce carbon footprint.

16. Technical Support and Troubleshooting:

  • Verify that the partner offers robust technical support throughout the product development and manufacturing process.
  • Confirm they have a dedicated team to handle technical issues or challenges.
  • Ask about their problem-solving approach and past success stories.

17. Global Reach and Market Access:

  • Choose a partner with a global presence and the ability to facilitate international market entry.
  • Ensure they have the infrastructure to handle international logistics and distribution.
  • Assess their understanding of global market trends and consumer preferences.

18. Logistics and Warehousing:

  • Confirm the partner has ample warehousing space for raw materials and finished products.
  • Verify their logistics capabilities, including efficient inventory management and distribution systems.
  • Ensure their facilities support seamless integration with your supply chain and distribution networks.
  • By carefully considering these criteria, brands can ensure their product development and beauty manufacturing partner has the infrastructure and capabilities to deliver high-quality, innovative, and scalable solutions for success.