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Harnessing the Sea: The Impact of Blue Biotechnology on the Beauty Industry

In this article we explore beauty beyond the shoreline, looking at how blue biotechnology is turning the tide in skincare and haircare product innovation. From deep-sea actives to algae-powered skincare, discover how marine science is unlocking potent, planet-friendly ingredients for the next generation of formulations.

April 3, 2025

15 mins

Kristal Goodman, Head of Product Innovation, THG LABS

Exploring the Spectrum of Biotechnology : Blue, Green, and White Biotech

Biotechnology harnesses cellular and biomolecular processes to develop technologies and products that help improve our lives and the health of our planet. Traditionally, this field is segmented into three main branches, each defined by the types of organisms they use or the environment they impact: blue, green, and white biotechnology.

  • Green Biotechnology: Also known as plant biotechnology, it involves the use of plant organisms to produce medicine, generate higher crop yields, and create disease-resistant plants. This branch plays a crucial role in agriculture by developing more efficient and sustainable farming practices.
  • White Biotechnology: Focused on industrial processes, white biotechnology uses microorganisms and enzymes to create bio-products. It is often referred to as industrial biotechnology and it aims to create more environmentally friendly and sustainable industrial processes.
  • Blue Biotechnology: This branch pertains specifically to aquatic and marine environments, utilising sea resources to create products in healthcare, cosmetic, and other sectors. It's particularly noted for its role in developing marine-derived products with applications ranging from medicine to beauty.

Each branch leverages biotechnology to serve different but often overlapping purposes, driving advancements across sectors from agriculture and industry to personal care. In this article, THG LABS Head of Product Innovation, Kristal Goodman, talks us through the advances in Biotech and explores the possibilities it presents for us as product developers and its implications for the wider beauty industry.

Introduction to Blue Biotechnology in Beauty

Blue biotech often referred to as blue bio, explores and harnesses marine resources using biotechnological methods to derive new products and processes. In the beauty industry, this involves using the unique properties of marine organisms such as algae, plankton, and various sea plants and animals to develop products that are both effective and environmentally sustainable.

The application of blue biotechnology in beauty spans skincare and haircare products to wellness supplements. The focus is on extracting active ingredients that offer hydration, anti-aging, and protective benefits without the adverse environmental impacts associated with traditional ingredient sourcing. Marine organisms are highly efficient at producing bioactive compounds that can function in extreme conditions, which translates into potent properties in skincare and cosmetic formulations.

The beauty industry's turn towards blue biotech aligns with a broader shift towards sustainability. Utilising marine-based resources offers a way to avoid the overharvesting of terrestrial plants and minimise the ecological footprint of cosmetic production. In addition to this, marine biotech processes often involve low-energy bioprocessing techniques that can operate at ambient temperatures and pressures, significantly reducing the energy consumption typically required for cosmetic manufacturing.

Heritage of Marine-Derived Traditions in Beauty

Historically, coastal communities around the world have harnessed the ocean's bounty for skincare and healing purposes. The use of seaweed, salt, and marine mud in thalassotherapy—a term derived from the Greek word 'thalassa' meaning sea – can be traced back to ancient Greece and Rome where they were esteemed for their therapeutic and beautifying properties.

In many cultures, marine ingredients have been integral to beauty rituals. For example, Japanese geishas used seaweed for its moisturising and exfoliating properties, while Polynesian cultures applied oils derived from marine sources to protect their skin from the environment. These traditional uses underscore the longstanding belief in the efficacy of marine-derived ingredients for health and beauty.

The transition from traditional to technological applications of marine ingredients in beauty highlights a blend of ancient wisdom with modern science. Today, these ingredients are not only valued for their efficacy but are also studied for their bioactive compounds that can be optimised and enhanced through biotechnological processes.

Key Marine Ingredients in Cosmetics

Algae: The Super Ingredient: Algae stands out in blue biotechnology due to its adaptability and rich composition. Available in various forms – such as microalgae and macroalgae (seaweed) – it's packed with antioxidants, vitamins, and minerals. Algae extracts are used in beauty products to hydrate, comfort damaged skin, and provide numerous anti-aging benefits.

Diatoms: Unicellular algae: Uniquely encased in silica, there are thought to be over 2 million species with new types being discovered every year. Every second breath we take contains oxygen created by these microscopic ocean heroes.

Numerous actives harnessing the efficacy of diatoms with efficacy ranging from SPF boosting to a wide array of anti-ageing benefits.

Innovative Marine Extracts: Beyond these, new marine extracts are continually being discovered and integrated into cosmetic formulations. These include deep-sea bacteria that produce enzymes capable of protecting human skin from environmental damage and Exo Polysaccharides with properties that can brighten and even out skin tone.

These ingredients not only show the versatility of marine resources but also their potential to lead to more innovative and sustainable cosmetic products.

Sustainable Practices and Environmental Impact

Eco-Friendly Extraction and Production: Blue biotechnology leverages eco-friendly methods to culture, extract and process marine ingredients, minimising waste and energy use. Techniques such as cold-press extraction preserve the integrity and efficacy of active compounds while ensuring a lower carbon footprint compared to conventional methods.

Carbon Sequestration and Oxygen Production: Marine plants, particularly algae, play a crucial role in carbon sequestration. By utilising algae in beauty products, the industry contributes indirectly to reducing carbon dioxide levels in the atmosphere. Moreover, these marine organisms release oxygen, promoting a healthier global ecosystem. This dual role highlights the oceans' potential as a sustainable field for growing beauty ingredients, producing high volumes while absorbing CO2 emissions.

Reducing Overharvesting of Terrestrial Ingredients: The shift towards marine-derived ingredients helps alleviate pressure on land-based resources, which are often overexploited for cosmetic production. This not only helps in preserving biodiversity but also in maintaining the delicate ecological balance.

Innovative Applications in Product Formulation

Scientists are continually discovering new bioactive compounds in marine organisms that have unique properties beneficial for beauty. In our roles as product developers, we’re seeing many beauty brands integrating marine-derived ingredients into their existing product lines to enhance efficacy and appeal to eco-conscious consumers.  Due to the harsh environment marine plants are subjected to (tidal changes and sea pressure, UV radiation and salt environments), the survival molecules that marine species harness to ensure they are flexible and strong enough to withstand tidal pressures can boost elasticity and skin firmness. Their UV protection mechanisms can provide DNA protection against sun damage in skin, for example. Essentially their survival strategies have evolved over millions, up to billions of years in the case of cyanobacteria, and their specific molecules, such as phycocyanins and photolyase enzymes, are powerful allies to our skin protection and repair.

Marine-derived materials can also be used beyond the formulations themselves. Innovative applications of blue biotechnology include the development of biopolymers derived from marine sources for use in packaging. These sustainable alternatives not only reduce the beauty industry’s reliance on fossil fuels but also offer biodegradable options that decompose without leaving harmful residues.

The Science Behind the Beauty

Advanced technologies are employed to extract and refine the potent bioactive compounds found in marine organisms. Techniques such as enzymatic hydrolysis are used to break down complex molecules into simpler, more skin-friendly forms.

Significant investment in clinical trials and research is critical to proving the efficacy and safety of marine-based ingredients. Studies often focus on the antioxidant, anti-aging, and protective properties of these compounds, providing a scientific basis for their use in cosmetics.

As with White and Green Biotech, the development of blue biotechnology in beauty is often driven by collaborations between academic institutions and industry leaders. These partnerships help in translating basic research into market-ready products that meet consumer needs and regulatory standards. Here at THG LABS, as a leader in beauty manufacturing, our Product Innovation and R&D teams have embraced biotech since the beginning of its journey in cosmetics and have developed strong relationships and initiatives with world-leading biotech pioneers to partner on exciting projects that are helping to drive progress with more sustainable solutions for the beauty industry. 

Challenges and Limitations

More than 80% of the world’s oceans are unmapped, unobserved, and unexplored. This vast unknown represents both a frontier for new discoveries and a significant challenge in understanding and sustainably using marine resources.

One of the primary challenges facing blue biotechnology is scalability. While laboratory successes are promising, translating these into large-scale production that is economically viable remains challenging.

The incorporation of new marine-derived ingredients into beauty products involves navigating complex regulatory landscapes. Different countries have varying standards for safety and efficacy. This is an area of expertise for our own in-house Regulatory team. They specialise in helping our customers map out their ambition for their products from the outset by providing guidance on the development, testing and manufacturing processes required to launch a compliant formulation. 

These challenges underline the need for continued innovation and regulatory adaptation to fully realise the potential of blue biotechnology in beauty.

Future Trends and Technological Advancements

Ongoing research in biotechnology holds the promise of discovering more cost-effective and environmentally friendly methods of producing and processing marine ingredients.

The future of blue biotechnology also includes advancements in sustainable packaging solutions derived from marine materials. Innovations such as algae-based plastics and other biodegradable materials are expected to revolutionise product packaging, reducing the beauty industry's environmental footprint.

As technology advances and consumer awareness grows, there is potential for blue biotechnology to expand into new markets and applications. This could include personalised beauty products tailored to individual skin care needs based on marine genetics. Exploring these future directions provides a hopeful outlook on how the beauty industry can further embrace blue biotechnology for sustainable growth. 

Consumer Perception and Market Trends
  • Growing Demand for Sustainable Products: There is a noticeable shift in consumer behaviour towards sustainable and ethically sourced products. Marine-based biotech ingredients are increasingly popular among consumers who prioritise environmental impact in their purchasing decisions.
     
  • Educational Marketing: Educating consumers about the benefits and sustainability of marine-derived ingredients can enhance their appeal. Beauty brands are investing in communicating the scientific and eco-friendly aspects of their products to inform and attract a broader audience.
     
  • Market Adaptation to Sustainability Trends: The beauty industry is accommodating these consumer trends by incorporating blue biotechnology into more products. This includes not only skincare and cosmetics but also hair care and wellness products that feature marine ingredients.

Blue biotechnology offers transformative potential for the beauty industry through sustainable sourcing, innovative product formulations, and environmental stewardship. Its integration into the industry represents a significant step towards a more sustainable and innovative future.

Encouraging consumers and industry stakeholders to support sustainable beauty products and practices can drive further adoption of blue biotechnology. By choosing products that are both effective and environmentally responsible, consumers can play an active role in shaping a more sustainable beauty landscape.

Looking forward, Blue Biotech is undoubtedly one of the richest sources of sustainable, natural, high efficacy active ingredients. We are excited to see and use new developments and discoveries in this area of innovation. The future of beauty lies in leveraging technology and nature in harmony. As blue biotechnology continues to evolve, it promises to bring new solutions that benefit both people and the planet.

To talk about harnessing the benefits of biotech in beauty product development to power the success of your beauty brand, please get in touch. We’d love to talk.

ABOUT THE AUTHOR

With over 25 years’ experience in the beauty industry and UK cosmetics manufacturing, Kristal Goodman has cultivated a unique blend of scientific expertise, creative vision, and strategic thinking to spearhead what are recognised as some of the beauty industry’s most much-loved, must-have products. 

In her role as the Head of Product Innovation, Kristal’s influence is best demonstrated in THG LABS dedication to pushing boundaries. She is the driving force behind the integration of upcycled ingredients, advanced biotechnology, and other impactful emergent global beauty trends that ensure THG LABS remains at the cutting-edge of beauty innovation. Her knowledge of actives and their benefits is encyclopaedic which fuels her talent for translating ingredient ideas and science into concepts that give each product a formula and a story consumers fall in love with. 

A member of THG LABS Eco Leadership Team and a devoted advocate for formulating sustainably, Kristal adopts a holistic approach to product development, believing that truly innovative beauty products are those that address the multifaceted needs of today’s consumers while better respecting the world around us.