A Snapshot of Beauty Innovation Across Categories

The CEW Product Demonstration Event continues to stand as one of the most dynamic product showcases in the UK beauty calendar, bringing together hundreds of brands and their innovations in a single, high-energy event.

380 Entries, 218 Brands and a Fast-Paced Industry Showcase

This year’s event featured 380 entries from 218 brands, spanning skincare, haircare, fragrance, bodycare and colour cosmetics. The scale and pace of the session offer a unique lens into current market direction, from texture and sensoriality through to positioning and claims.

Observing Trends in Formulation, Format and Consumer Expectation

With colleagues from our Technical, Sales and Marketing Team in attendance it was brilliant to be there in person to support the brands we partner as well as giving us the opportunity to hear first-hand from other industry-players who are making their mark on the beauty scene. Events like this provide more than inspiration alone, they create an opportunity to observe how brands are responding to evolving consumer expectations, and how product formats, storytelling and performance are being brought together in increasingly sophisticated ways.

With the Beauty Awards taking place in June, the event is an important moment in recognising the creativity and technical execution driving our industry forward.