Last week, our Sales Manager Chelsie Metcalf and Chemist Beth Mason brushed up on the latest innovations at the Symrise Cosmetic Ingredients Haircare Trends Event, an interactive session exploring the future of the category.

From skinification of the scalp to bond repair breakthroughs and textured hair tech, it was a head-turning day of inspo that highlighted just how fast the haircare landscape is evolving.

Staying close to trends like these helps us continue to develop high-performance, insight-led solutions for our brand partners. It was great to be part of a session shaped by such forward-thinking perspectives.