Insight From Kristal Goodman and Dr Catherine Leray on the Future of Hair and Scalp Wellness

We’re thrilled to be featured in the October issue of Cosmetics Business, where THG LABS’ Kristal Goodman (Head of Product Innovation) and chemist Dr Catherine Leray (Account Head of R&D) share their expert perspective on the breakthrough formulation trends redefining hair and scalp care.

The feature highlights how the category has evolved from traditional cleansing and conditioning into a sophisticated space where skin science, next-generation actives and holistic wellness converge. As consumers become more educated about the connection between scalp biology, microbiome balance and overall hair health, brands are moving towards solutions that deliver both visible results and long-term scalp resilience.

Key Trends Spotlighted in the Feature

The article outlines six of the most influential formulation-forward trends shaping the market:

1. Longevity and Rejuvenation in Hair Care

Hair care is entering the same “longevity” movement seen in skincare, with advanced actives designed to support follicle vitality and long-term scalp health.

2. Holistic Wellness and Topicals

Consumers no longer separate beauty from wellbeing. This is driving growth in stress-relief mists, adaptogenic complexes, scalp massage oils and treatments inspired by spa-grade rituals.

3. Sensory Stimulation and Neurocosmetic Claims

With the scalp recognised as a highly innervated sensory organ, brands are exploring neurosensory actives that help address tingle response, itch and stress-related triggers.

4. Scalp Microbiome Science

Microbiome-focused ingredients — including prebiotics, probiotics and postbiotic complexes — are accelerating, with growing demand for formulations that maintain a healthy, resilient scalp ecosystem.

5. Skin-Care-Inspired Textures and Hybrids

From gel-to-oil exfoliating scalp masks to melting balms, soufflés and treatment serums, consumers are leaning into sensorial, skin-inspired formats with multi-benefit performance.

6. Tech-Led Diagnostics and Personalisation

At-home LED devices, scalp analysis kits and AI-powered diagnostic tools are reshaping the precision of personalised hair routines — signalling the next frontier in targeted formulation innovation.

Strengthening THG LABS’ Position as Experts in 
Hair & Scalp Innovation

Great to have the opportunity to showcase THG LABS’ leadership in science-led, results-driven haircare formulation.  As consumer expectations continue to rise, we leverage our multi-disciplinary R&D teams, data-led insights and latest biotech and ingredient innovation to develop high-performance solutions that support the full spectrum of hair and scalp wellness.

A huge thank you to Cosmetics Business for featuring our work and to read more of our insights, you can download a copy of our 2025 Haircare Trends Report