Hands-On Insight Into Emerging Ingredients
and Formulation Trends

Chemists Beth and Márcia from our R&D team headed to London this week for the Chemyunion Haircare Innovation Event – a salon-set showcase packed with cutting-edge ingredients, new technologies and forward-thinking formulation concepts shaping the future of haircare.

The day offered a uniquely immersive format, with Chemyunion transforming the space into a live, working salon. Our team took part in real-time product demonstrations, ingredient deep dives, and technical sessions exploring the science behind next-generation actives designed to elevate hair performance, texture and resilience.

A Practical, Experiential Look at Next-Generation Haircare

Beyond presentations, the event stood out for its hands-on approach. Beth and Márcia completed personalised visual hair assessments, allowing them to experience how targeted formulations respond to individual hair needs – from scalp sensitivity, hair loss and hydration to compatibility, split ends, breakage and frizz.

A highlight of the day was the opportunity to formulate their own bespoke haircare products, using Chemyunion’s latest functional ingredients, sensorial modifiers, and performance-driven actives. This interactive element offered valuable insight into how these materials behave in real-world salon conditions and how they can be applied within THG LABS’ own beauty product development pipelines.

Strengthening Innovation Pathways for 
THG LABS Beauty Brand Partners

Events like this help strengthen THG LABS’ beauty formulation strategy by keeping our teams connected to ingredient innovation, sensorial trends, and the evolving expectations of personal care consumers seeking high-performance, science-led haircare.

A huge thank you to Chemyunion for an inspiring and interactive day – our R&D team has returned with fresh ideas, hands-on learnings, and new materials to explore in the cosmetics lab.

Have you read our 2025 Haircare Trend Report?