Body Care Innovation Trend Report 2026

Body care is becoming a more sophisticated territory for beauty innovation as consumers bring skincare-level expectations around efficacy, ingredients, skin quality and targeted care to products used across the body. Alongside performance, sensory experience, lifestyle relevance and more precise solutions are paving the way for brands to differentiate.

THG LABS 2026 Body Care Innovation Trend Report explores the consumer, formulation and product development trends influencing the category, with a focus on three key themes: Applying Skincare Logic to the Body, Precision Living: Body Care for Real Life, and Signature Sensoriality: Formulation Performance You Can Feel.

In this THG LABS Body Care Trend Report, our Product Innovation team explores:

• How skincare and dermocosmetic thinking are influencing 
   body care formulation, ingredients, claims and expectations 
   around skin quality
• The rise of more targeted body care designed around 
   specific areas, concerns, routines and real-life needs
• How texture, application, absorption, finish and after-feel 
   help create distinctive product experiences
• The growing relationship between body care, wellness 
   and emotional rituals
• Emerging opportunities across formats, claims, ingredients 
   and positioning
• What these trends could mean for beauty brands 
   developing new body care products

Download the report to explore the opportunities shaping the future of body care innovation.