SPF is no longer reserved for holidays and heatwaves. Driven by skinification, premiumisation and a growing focus on long-term skin resilience, UV defence is becoming a year-round beauty essential, creating significant new opportunities across skincare, make-up, haircare and specialist formats.

The category is moving quickly. Hybrid formats are flourishing. New territory is opening up in scalp care, lip care, dermocosmetics, longevity and previously underserved areas of the body.

In the THG Labs Suncare 2026 Trend Report, our Product Innovation experts break down :

• The trends driving the next phase of category growth
• How sunification and skinification are reshaping NPD
• Emerging white space across skincare, make-up, haircare and specialist SPF
• The rise of premium, treatment-led and longevity-focused sun protection
• UK and global market insights and consumer behaviour
• Innovation opportunities across ingredients, formats, claims and positioning

Download the report to find out where your brand should focus next.