The CEW Future of Beauty Summit brought together speakers spanning Google, Medik8, SPACE NK, Yotpo, FlixMedia and beyond to paint a compelling picture of an industry in genuine transformation.

The headlines were hard to ignore. AI-driven discovery is reshaping how consumers find, evaluate and buy beauty products right now. Longevity science is moving from clinic to consumer at remarkable speed, with exosome therapy, PDRN and peptide-led actives among the fastest-growing ingredient clusters in the UK and US markets. And the content that converts, according to real retail data presented on the day, looks very different to what many brands are currently producing.

For the THG LABS team, the summit reinforced that the brief for a new product and the world that product launches into have never been more closely connected. The formulation decisions made at development stage have a direct bearing on how discoverable, how credible and how compelling a product will be when it reaches consumers.