THG LABS has launched its Suncare Trends Report, exploring the consumer trends, market developments and formulation innovations creating new opportunities for beauty brands across the SPF category.

Developed by the THG LABS Product Innovation Team, the report combines market intelligence, consumer insights and the company's expertise in suncare formulation, product development and manufacturing to identify emerging opportunities for innovation and commercial growth.

Following the launch of its Haircare Trends Report, THG LABS turns its attention to the growing sophistication of the global suncare market and the changing role of sun protection within everyday beauty routines.

Exploring New Opportunities in Suncare Product Development

Once largely associated with summer holidays and seasonal use, sun protection is becoming an increasingly established part of daily skincare routines. The growing influence of skinification and sunification is encouraging consumers to seek multifunctional SPF products that combine effective UV protection with skincare benefits, sophisticated textures and convenient application formats.

This shift is creating new opportunities for beauty brands to incorporate sun protection across skincare, makeup, haircare and specialist treatment categories.

The report examines key developments influencing suncare innovation, including premiumisation, hybrid formulations, preventative skin health and growing demand for targeted solutions. It also explores emerging opportunities across scalp care, lip care, dermocosmetics, skin longevity, inclusive sun protection and traditionally underserved areas of the body.

Identifying Opportunities for SPF Formulation and Innovation

As consumer expectations increase, developing differentiated suncare products requires careful consideration of formulation performance, sensory characteristics, regulatory requirements and commercial feasibility.

Drawing on THG LABS' extensive expertise in SPF product development and manufacturing, the report explores how emerging consumer trends and advances in cosmetic science can inform new product development strategies.

For beauty brands looking to launch new SPF products, extend existing portfolios or strengthen their position within the suncare category, the report provides valuable intelligence to support innovation and product differentiation.

Supporting Beauty Brands With Specialist Suncare Expertise

As a full-service beauty product development and manufacturing partner, THG LABS combines specialist suncare R&D and formulation expertise with regulatory knowledge, product testing and manufacturing capabilities to support brands throughout the development process.

The Suncare Trends Report forms part of THG LABS' ongoing commitment to sharing industry intelligence and helping beauty brands identify opportunities to innovate, differentiate and scale.

Download the THG LABS Suncare Trends Report to explore the consumer insights, formulation developments and commercial opportunities shaping the SPF category.