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Suncare Trend Report 2026

SPF is no longer reserved for holidays and heatwaves. Driven by skinification, premiumisation and a growing focus on long-term skin resilience, UV defence is becoming a year-round beauty essential, creating significant new opportunities across skincare, make-up, haircare and specialist formats.

The category is moving quickly. Hybrid formats are flourishing. New territory is opening up in scalp care, lip care, dermocosmetics, longevity and previously underserved areas of the body

In the THG Labs Suncare 2026 Trend Report, our Product Innovation experts break down :

  • The trends driving the next phase of category growth
  • How sunification and skinification are reshaping NPD
  • Emerging white space across skincare, make-up, haircare and specialist SPF
  • The rise of premium, treatment-led and longevity-focused sun protection
  • UK and global market insights and consumer behaviour
  • Innovation opportunities across ingredients, formats, claims and positioning

Download the report to find out where your brand should focus next

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Cosmetic scientist working in lab to demonstrate beauty product development.

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Innovation with Purpose

Our pursuit of innovation goes beyond product development. In this article we explore the idea of  Innovation with Purpose  and our commitment to beauty that breaks new ground while also being ethical, sustainable, and inclusive.

May 13, 2024

5 mins read
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THG Labs' beauty manufacturing facility.

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Trends and Innovation

Elevate Your Brand with Full-Service Skincare Manufacturers in the UK

Beauty brands are increasingly turning to full-service cosmetic manufacturers to streamline their operations and enhance their market presence. Explore how the right partnership provides a comprehensive suite of services, from product development and regulatory compliance through to packaging and production, allowing brands to focus on their vision while leveraging the expertise of experienced professionals.

May 13, 2024

10 mins read
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